The Malaysia Trustmark is initiated by the Malaysian Government as a means of validating the legality of an organization that is involved in e-business. Validated organizations are then awarded with Malaysia Trustmark as a certification that the particular organization is recognised as a trustworthy e-business operator. Therefore, the Malaysia Trustmark will help the consumers to identify which website belongs to a trustworthy e-business operator. This way, consumers may proceed with a purchase / transaction with confidence